Event Categories: Festivals Food & Drink Events
Ultimate FIFA World Cup 2026â„¢ Semi-Final and Final Watch Party
As the FIFA World Cup 2026â„¢ reaches its final weeks, Michelob ULTRA, the Official Beer Sponsor of the FIFA World Cup 2026â„¢, is transforming The Standard Biergarten, High Line into Pitchside Club NYC, a premium 21+ soccer social hub where fans can gather to watch the tournament’s biggest matches.
Open to the public from July 14-19, Pitchside Club will host watch parties for the Semi-finals and Final, alongside exclusive programming, live entertainment, giveaways and special fan experiences throughout the week.
Programming highlights include:
- Tuesday, July 14: Semi-final Match Viewing
- Wednesday, July 15: Semi-final Match Viewing
- Thursday, July 16: Michelob ULTRA Pitchside Club powered by Hypebeast, featuring live customization of limited-edition Michelob ULTRA x Hypebeast kits
- Friday, July 17: Men in Blazers LIVE Show
- Sunday, July 19: FIFA World Cup 2026â„¢ Final Match Viewing
Daily DJ sets and additional fan activations will also take place throughout the week.
NOTE: Fans 21+ can view the full schedule and RSVP for free timed entry at: www.michelobultra.com/pitchsideclub.
July 14, 2026, 2:00 pm
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July 19, 2026, 10:00 pm
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